SUPERSTORE | Farfetch x Le Mill
Farfetch launched a rather helpful initiative last year, titled as SUPERSTORE, which aims to locate the best new independent boutique anywhere in the world. Ideally, the initiative attempts to cultivate and promote various fashion destinations while giving them an international platform to showcase their worth.
This year, Farfetch packed their bags and made the journey to the East, specifically to Bollywood Town in Mumbai. A space that once used to be a rice mill has given way to Le Mill, a high-end multi label store that carries both local and international designers from Sabyasachi to The Row, Peter Pilotto and Isabel Marant. Being the first Indian store to make a mark on Farfetch’s very keen fashion eyes, the international giant produced a classic retro Bollywood inspired film, complete with brightly coloured makeup trends and cinematic effects of the yesteryears.
Sooooo, let’s cue in a little smidge of digression here shall we? Because digression and me are two peas in a pod.
The response toward Bollywood films are largely divided; either masses of cringing at unrealistic scenes or fawning over the relative hotness of each ‘star’. And believe me when I say I strongly belonged to the former group, that is until recently and thanks to this article justifying the profuse song and dance scenes. So the billion dollar industry must be doing something right to garner such an immense following and by no means does it feel any bit of importance to change its cookie cutter style. Yes, the length of the films have reduced drastically from 4 hours to 2 hours 30 mins and sometimes stretching to 3 but the plots and transitions have remained mostly unvaried. There is always love, romance, action and a strong, charming hero solving everything and it works. For odd reasons that are beyond comprehension, it works and don’t you deny you don’t tap your fingers to the beat of Bollywood music. Because you do. Admit it. Dishoom!
Dyadic | Jeetinder Sandhu
A dyadic relationship is like having a partner in crime or someone with a best friend forever tag. One who tells you one half of the plan and allows you to solely handle the next half - a well oiled machine of sorts. The mutual thoughts and ideas that float around results in the two co-existing in a cyclical world where each other’s influence is inescapable. Ideally, there’s no cause for drama & no cause for hatred.
Jeetinder Sandhu’s film explores that idea of reaching a dyadic spirit, in which there’s the ability to split yourself and still stay within yourself. You’re very much separated into two of the same unit, giving yourself room to listen and room to speak. Conceptually, it's an introspective tale, one which addresses a person's constant search for themselves, within themselves.
It’s not just your run of the mill trippy film, it has a couple of interwoven stories to jog the mind, if you allow it to.
Read up on Jeetinder’s runway show here and cozy up to the entire Instituto Marangoni show below.
Committed to Modelling.
Amidst all the crazyness during NYFW, somehow Casey Brooks managed to bring the top NYFW models together to create this highly emotive and energetic film, aptly titled, Committed.
The film brings to mind how fashion week can be a huge mess for these models. Day in day out, it’s one show after the other and the film encapsulates the rigidity of their days but also shows the looseness of their expressions. After all, in the most literal sense they are Committed.
Featuring some top supermodels like Yuri Pleskun, River Viiperi, Alexander Beck, Wang Xiao, and Kelly Mittendorf, the film was made for Models.com.
Since we all love some behind the scenes action, I couldn’t possibly deny you that joy.
H&M Lookbook A/W 2011
With H&M opening in Singapore, you just have to watch these videos.
Films to indulge in.
For when you’re ill and refuse to move or when it’s one of those days spent lazing around. This was exactly what I did when I fell ill last week. I will edit this post again with personal thoughts and inspirations i got from then when school assignments are over and done with.
Till then, trust me and watch these films if you can get them.
Marie Antoinette, 2006
Blow Up, 1966
Funny Face, 1956
I admire these ladies for being fabulous throughout the ages. After all, fashion is not exclusive. It’s for the kids as much as it’s for the old. Don’t stop dressing up simply because you’re old. Age is not an excuse.
This is not a suit - Film by Adrien Sauvage
"There is only the designer and his design"
The Colour of the Night by Fabien Baron
The film shot by Fabien Baron along with musician, Karen Elson features Giorgio Armani’s La Femme Bleue Beauty collection.
- The indigo robes of the Tuareg Saharan Tribe.
Quite an interesting take coming from the designer himself.
This film was shot exclusively for Interview Magazine, so you view the entire film here.
BOF founder Imran Khan talks to Gareth Pugh on Fashion films. Yesterday, in Paris he presented his A/W 2011 collection in a fashion show, a first since March 2010.
Are fashion films the future?
Gareth Pugh x Ruth Hogben Pitti 2011 Film
Gareth Pugh’s enticing short film based on a collection that was inspired by religious iconography. This is for you to enjoy (or keep you company) while I pack for my Berlin trip!